BRAND IDENTITY · PACKAGING · UI/UX
Designer working in brand identity, packaging, and digital experience. Raised in Guiyang, trained in New York and Los Angeles — interested in what happens when design moves between cultures and languages.
Developing visual concepts and product design for Palace Museum–licensed cultural merchandise. Translating imperial collection imagery into contemporary consumer products — pattern, proportion, and colour adapted for mass-market appeal.
Led visual design for a Kickstarter campaign — building page systems, product narrative, and conversion-oriented layouts. E-commerce visuals for Amazon and Korean markets, brand website UI/UX, social media content. Involved in packaging structure, liner design, and factory communication.
Branding, UI/UX, and packaging across all touchpoints. Part of the founding team on the design side — collaborated with one additional designer throughout.
Logo system and motion identity for an interactive narrative game studio. Built around the numeral 26 — static and animated versions, bilingual application standards.
Brand system, colour architecture, gift packaging, and social media visuals.
Film merchandise and cultural creative products for an independent film distributor.