A multidisciplinary designer. Born in Guiyang, China, trained in New York and Los Angeles, now based in Beijing. The idea comes first; the medium follows. Design is my honest way of looking at the world.
Developing visual concepts and product design for Palace Museum–licensed cultural merchandise. Translating imperial collection imagery into contemporary consumer products — pattern, proportion, and colour adapted for mass-market appeal.
Led visual design for a Kickstarter campaign — building page systems, product narrative, and conversion-oriented layouts. E-commerce visuals for Amazon and Korean markets, brand website UI/UX, social media content. Involved in packaging structure, liner design, and factory communication.
Branding, UI/UX, and packaging across all touchpoints. Part of the founding team on the design side — collaborated with one additional designer throughout.
Logo system and motion identity for an interactive narrative game studio. Built around the numeral 26 — static and animated versions, bilingual application standards.
Film merchandise and cultural creative products for an independent film distributor.